Promoting pedestrian safety in California has never been more important, and now communities across the state have an important new tool for conducting public education and outreach.  “It’s Up to All of Us” is a creative new public education campaign that seeks to reduce pedestrian injury and death.

Campaign materials are available free of charge and include a series of 18 media templates. Materials can be used “as is” or customized to address local needs.  The Campaign Guide below explains what the campaign is and how to make it work in your community.

“It’s Up to All of Us” is funded by the California Office of Traffic Safety through a collaborative project with the Pedestrian Safety Program of the California Department of Public Health (CDPH).  The campaign draws on CDPH’s longstanding work in the use of public education campaigns to influence individual and community behavior through norm change -- an approach that is well proven in public health and has contributed to reduced tobacco use, better control of disease transmission, improved cancer screening, and better dietary habits.

“It’s Up to All of Us” is one of several services and supports offered by CDPH’s Pedestrian Safety Program and grows directly out of CDPH’s work with communities across the state.  In 2009, CDPH produced a comprehensive workbook, “Communication for Pedestrian Safety: Risk, Response and Change” (available below) which provides communities with a “how to guide” for applying risk communication and norm change principles and practices to pedestrian safety.  In 2010-2011, CDPH conducted workbook trainings – and used that training – to inform the development of “It’s Up to All of Us.” 

Communities and advocates are urged to use these publicly funded materials and resources to save pedestrian lives.  It’s up to all of us to make a difference.

 It's Up to All of Us Campaign Guide (PDF, 1.7MB) 

  Risk Communication Workbook (PDF, 1.1MB) 

For information on the California Pedestrian Safety program, please visit our PedSafe website, or contact Holly Sisneros at holly.sisneros@cdph.ca.gov or Karissa Anderson at karissa.anderson@cdph.ca.gov.